DR. OETKER - HIGH PROTEIN SNACK KIT

Meet the next generation of protein. As part of an international Erasmus project with Dr. Oetker, we set out to rethink the way

Gen Z experiences food, fitness, and a balanced lifestyle.

The mission? To create a product concept that brings together great taste, good vibes, and an active lifestyle.

After diving into Gen Z’s habits, needs, and interests,

we developed the High-Protein Kit: a fresh take on protein designed for a generation that wants it all. Together with

two fellow designers, I helped create a vibrant visual identity inspired by the three core flavours. Bold gradients,

distinctive colours, and a unified look give each variation

its own personality.

But this kit is about more than what’s inside.

Feel-good cards, a fitness guide, and lifestyle-inspired

extras turn the product into an experience that goes

beyond the ordinary. We also developed a creative

marketing campaign and practical, compact packaging

designed to fit seamlessly into life on the go.

The result? A playful, modern product concept

that brings food, fitness, and feel-good energy

together in one kit, designed to fit the rhythm

of an active generation.

Find your flavour. Fuel your goals.